Original Air Date: Thursday, June 26, 2014


Webinar: Myth Busting 101
Insights Into The B2B Buyer Journey

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The folklore of B2B marketing is loaded with fables, myths, and urban legends about today’s B2B buyer. Sure, meta trends represent dramatic changes in the averages, but it’s irresponsible to build your customer engagement strategy on aggregate trends.


In this session, guest speaker Lori Wizdo and Giles House revealed a strategic framework you can use to drive buyer engagement, including:
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Forrester Research
CallidusCloud Marketing Automation
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